Web Strategy
An organization’s online strategy and use of web technology can impact every aspect of success. Our team of web experts has the depth and breadth of experience to help determine if you are making the best use of web technology opportunities. Our strategists know how to apply technology and business acumen to discover your needs. We come up with smart ideas, apply them using proven best practices and past implementations and then point your web strategy in the right direction.
Engagements that Shift conduct include the following:
Develop a site marketing plan
Create requirements or mockups of a new system
Create Information Architecture plans for a new site
Position your site for the right target audiences
Develop a content syndication/sharing strategy
Recommend Search Engine Optmization (SEO) strategies and technical approaches
Audit a site or web application for usability, functionality, or security purposes
Analyze web traffic and determine usage patterns and anti-patterns
Teach you how to increase conversion rates and traffic for websites